“As curl care innovators, we design, develop and
take to market beauty products that tell a story,
solve a problem, have a purpose and can connect
to their consumer; we know what they want and how
to keep it personal”
-Taryn Gill

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Who We Are

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What We Do

Mango & Marula

This range was created for type 2 and 3 curls. This rich yet lightweight range is infused with both mango and marula extracts which provides moisture to soften curls and coils.

GrowOnTheGo

This range is catered for type 3 and 4 curls. Infused with over 7 essentials oils, these products deliver intensive moisture for scalp health and stimulation for hair growth. 

Sunflower

This range was created for type 3 and 4 curls.. This range contains sunflower and castor oils that penetrate the hair to soften, strengthen and repair.

SuperCurl 

This luxurious salon grade range is infused with Abyssinian, almond and botanical flower extracts to deeply moisturize, condition and soften hair. SuperCurl has the power to strengthen and stretch curls for maximum effect.

Curls In Bloom  

This range is for all hair types. Infused with floral waters and essential oil sourced from local Eastern Cape farms. Curls In Bloom is vegan friendly, sustainably sourced and ethically produced. Specifically crafted for kinky, coily and curly hair.

Soft Sista 

Affordable and easy to purchase haircare for the African woman on the go. Good quality shampoos, conditioners and stylers in a sachet format that’s easy to use

Why It Matters

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Brands With Fans

Brand Evolution

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    Maker of proudly SA products

    Winner of scholarship at GIBs Business School

    Participant of M-Net’s Shark Tank

    Winner of Elle Award