Brand Evolution

Innovation in curl care takes time and development expertise. Along with a healthy dose of knowing what your client wants and needs from her product. The concept and design of our first 20 formulas took place over 2014-2015 with the help of key bio-chemists and trichologists to create a premium range of curl care, the first of its kind in SA. With natural credentials we went for fully recyclable glass packs, which for transport and retail reasons, slowly evolved into recyclable PET plastic tubes with our bright signature yellow to help stand out on shelf. Today you find premium gloss packs for our ranges The Perfect Hair in Clicks, and Curls in Bloom in Dischem. These brands reside in the SUNPAC stable of beauty products. Stay tuned with more innovative custom-designed brands to come.