Join the sisterhood of women worldwide embarking on their journey to embrace their natural hair and beauty. It’s a powerful statement and mind shift to signal a new way of thinking about how we see, value and treat our hair – such an integral part of our identity. Wear it how you like: transition, braid, twist, slide into some extensions or a wig for drama, or Big Chop all the relaxed hair and start your journey with what Mother Nature gave you. The choice is yours. What we naturalistas all have in common, though, is how we love our natural curls and coils. A consumer with self-love is powerful – and we see you. You drove a natural hair sales category in South Africa to more than R7 billion in sales, and you tapped into local brands and showed that buying local matters to you. Now that’s powerful.